Achtung! just finished another project where they’ve built a car that uses sound instead of the gas pedal to get it going. Up Holland Up! is a dragrace competition to select the best Dutch supporters for the olympics, by cheering. The gaspedal has been replaced by a decibelmeter, the louder they cheer, the faster the car goes. The ones that have travelled a 100 meter the fastest will be sent of to London to support the dutch athletes. They can get the whole ‘dragrace’ event to their own street by submitting on the website.
Whenwasthelasttimeyoudidsomethingforthefirsttime is a user generated interactive worldwide bucketlist to inspire all of us to do things for the first time. And Eastpak’s got our back along the way. This might be one of the best lyfestyle campaigns i’ve seen recently. Nice.
“Nothing says i love you than breaking the bridge of another man’s nose.” Strong piece of writing. Strong piece of Narating. From BBH LDN. Via the Lideblog.
One of my latest projects. Waternet is a local Water supplier that doesn’t only supply water but also cleans and filters it. But on Queensday a lot of people can’t see the difference between a canal and a proper toilet. To ensure they visit a toilet, we made peeing a bit more fun and rewarding. Everyone could take on friends or strangers in a peeing contest. Whoever peed the most received their watertaxes back.
The streetnewspapers are, like any other printed newspaper, under pressure. So BBH NYC launched the homeless into the 21th century on SXSW. They equipped homeless people with 4G networks which anyone can log into, providing a service for better transit connectivity during the event. However the service isn’t entirely free, you pay the man for the service what you like.
Achtung!’s latest project. The Grand Prix of Roggel. Vodafone bringing their second fastest (Jenson Button) to see if Roggel is ready for their speed. Fixeb Fiber services.
